PHASE 1 – Instagram Channel Growth
Our campaign for Dolphfit Activewear began with a gifted influencer approach paired with affiliate marketing incentives. We collaborated with fitness-focused creators, particularly within the “gym gals” community, to craft authentic, high-quality content that showcased the brand. By targeting creators in the fitness niche who aligned with Dolphfit’s values, we drove authentic engagement and significantly boosted their Instagram presence. By the end of the campaign, Dolphfit’s follower count doubled, growing from 4,000 to 8,000 followers.
PHASE 2 – Increase Brand Awareness
To amplify Dolphfit’s visibility, we encouraged creators to go beyond content creation by incorporating affiliate marketing. Creators were incentivized to promote the brand actively, generating affiliate sales while producing content designed to go viral. Using industry insights, we provided guidance on content that resonated with their audience and highlighted posts with the highest engagement rates. This strategy led to an impressive 3.5 million organic views across the campaign. By increasing the frequency and visibility of Dolphfit content, we maximized the brand’s exposure and created more touchpoints for potential customers.
PHASE 3 – Grow Sales
To capitalize on the heightened brand awareness, we implemented a sales growth strategy focused on capturing leads and conversions. Creators drove traffic to the Dolphfit website, where strategic email and SMS offers converted visitors into loyal customers. By integrating affiliate marketing with personalized promotions, Dolphfit achieved a 500% increase in sales during the campaign.
PLATFORMS:
Instagram, TikTok
REGION:
US, CA
This gifted campaign combined strategic influencer partnerships and an affiliate marketing approach to achieve remarkable growth. From doubling Instagram followers and generating millions of organic views to driving a 500% sales increase, this campaign showcases the transformative power of influencer marketing tailored to brand-specific goals.
PHASE 1 – Instagram Channel Growth
Our campaign for Dolphfit Activewear began with a gifted influencer approach paired with affiliate marketing incentives. We collaborated with fitness-focused creators, particularly within the “gym gals” community, to craft authentic, high-quality content that showcased the brand. By targeting creators in the fitness niche who aligned with Dolphfit’s values, we drove authentic engagement and significantly boosted their Instagram presence. By the end of the campaign, Dolphfit’s follower count doubled, growing from 4,000 to 8,000 followers.
PHASE 2 – Increase Brand Awareness
To amplify Dolphfit’s visibility, we encouraged creators to go beyond content creation by incorporating affiliate marketing. Creators were incentivized to promote the brand actively, generating affiliate sales while producing content designed to go viral. Using industry insights, we provided guidance on content that resonated with their audience and highlighted posts with the highest engagement rates. This strategy led to an impressive 3.5 million organic views across the campaign. By increasing the frequency and visibility of Dolphfit content, we maximized the brand’s exposure and created more touchpoints for potential customers.
PHASE 3 – Grow Sales
To capitalize on the heightened brand awareness, we implemented a sales growth strategy focused on capturing leads and conversions. Creators drove traffic to the Dolphfit website, where strategic email and SMS offers converted visitors into loyal customers. By integrating affiliate marketing with personalized promotions, Dolphfit achieved a 500% increase in sales during the campaign.
PLATFORMS:
Instagram, TikTok
REGION:
US, CA
This gifted campaign combined strategic influencer partnerships and an affiliate marketing approach to achieve remarkable growth. From doubling Instagram followers and generating millions of organic views to driving a 500% sales increase, this campaign showcases the transformative power of influencer marketing tailored to brand-specific goals.